While LG and Samsung trumpet their OLED prototypes, Sony has apparently moved on from the tech, choosing to highlight a new 55-inch Crystal LED prototype at CES 2012. Its display relies on “ultrafine” LEDs mounted to each RGB color, equivalent to the number of pixels, which is all affixed directly to the front of the display.

Samsung uses Angry Birds on 3D TV marketing: Angry Birds channel.

Half of the TVs from Samsung are expected to be 3D this year.

Sony Corp. has discontinued production of TV sets with organic electroluminescence (EL) display panels, widely seen as the mainstream panel to be used in next-generation flat-screen TVs, it was learned Saturday.

Sony had been the nation’s only manufacturer of organic EL TVs

As a result, the company lagged behind South Korean rivals in terms of price competitiveness and enlarging sizes of organic TV products.

Sony discontinued domestic sales of the organic-screen TVs in 2010, but continued to export them to the United States and Europe.

LG Unveils Much Anticipated 55-inch OLED TV for First Time at CES 2012

LG Electronics (LG) will present the future of TV technology at the Consumer Electronics Show (CES) in Las Vegas with the unveiling of the world’s largest OLED TV with a display size of 55 inches. By incorporating the company’s 4-Color Pixels and Color Refiner features with LG Display’s advanced OLED (organic light-emitting diode) panels, LG OLED TV generates the most natural colors of any TV set at a much lower price point than could have been achieved using the standard manufacturing process.

What sets LG’s TV picture apart from other OLED TVs is 4-Color Pixels and Color Refiner which work together to generate natural and accurate colors that are sharp and consistent. The 4-Color Pixels feature allows for more accurate color depiction by using a set of four colors (red, green blue and white) in comparison to the RGB setup used by other OLED TV manufacturers.