EU Chews on Web Cookies article tells on Europe’s effort to regulate online “cookies”. The effort to regulate online “cookies” is crumbling, exposing how tough it is to curb the practice of tracking Internet users’ movements on the Web. EU officials see themselves as leaders on consumer-safety issues.
European Union last year passed a law requiring companies to obtain consent from Web users when tracking files such as cookies are placed on users’ computers. Now, Internet companies, advertisers, lawmakers, privacy advocates and EU member nations can’t agree on the law’s meaning. We’re now in a sort of no man’s land.
While the current EU telecom law states that cookies are allowed if Internet users are notified of them and have an opt-out option, in practice, the law has been interpreted more loosely. Internet-ad companies, Web portals and browser maker are watching closely. European regulators in Brussels promise guidance by early next year. The saga began more than two years ago, but somehow I see that this will not stop any time soon…..