McDonald’s Brilliant Interactive Billboard Campaign article tells about interactive billboard campaign ran in Sweden recently. The concept is a simple one in that users get to control the billboard and turn it in to a personal game.
What is especially interesting about this technology is that you don’t actually have to download an app, which normally causes quite a big barrier to entry. Instead the phone picks up your location and you can join the game via a website address. It’s interesting to see more and more campaigns combining mobile and billboards.