Mercedes uses LEDs to create invisible car article tells that Mercedes campaign makes interesting use of LED technology to market new message to consumers.
To promote its new fuel cell technology, luxury car manufacturer Mercedes-Benz went in the complete opposite direction of what most companies do when marketing a new product: As opposed to inundating consumers with hundreds of shots of the car, they made the vehicle completely invisible.
And they did this using LED technology. They outfitted one side of the car with a mat of LEDs. On the other side, the team at Mercedes mounted a Canon 5D Mark II digital SLR camera. The video that the camera picked up was then displayed on the LED side of the vehicle. The use of LED technology is pretty cool. Here are some shots of how it all turned out:
As you can see in the Mercedes video, even though people could still tell there was a car going by, they seemed impressed by the “invisible” fuel-cell vehicle.
Mercedes Rolls Out Invisible Car [VIDEO] article also mentions (with a video) that the technology used in making car visible was basically pretty similar to one used in iPad2 Halloween Costume- Gaping hole in torso video (in this case thsi DIY person was using 2 iPad2s that have FaceTime chat between them).