How 10 popular tech companies got their names article tells that you might be surprised to find out how some of global company names originated. What’s in a name? For these 10 companies, a lot; billions and billions of dollars as a matter of fact. Nowadays those companies make very calculated decisions on every move they make. At one point, though, they were all start-ups. And when you’re a start-up, you tend to be a bit more, how do you say, carefree, with the decisions you make. Decisions like coming up with a name for your company.