My new rule for startups: Show me something that would impress my 5-year-old son – Business Insider India Mobile

http://m.businessinsider.in/My-new-rule-for-startups-Show-me-something-that-would-impress-my-5-year-old-son/articleshow/50422903.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership&utm_source=taboola&utm_medium=referral

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6 Comments

  1. Tomi Engdahl says:

    Market Differentiation: How Marketers Survive In 2018
    https://thenextweb.com/contributors/2018/01/24/market-differentiation-2018/

    Survival in the wild means blending in, camouflaging one’s appearance to avoid being seen by prey. It’s just the opposite in marketing. Prioritize market differentiation. Be noticed or die. And with all the flashy ways to get noticed evolving daily, it’s a tough world to compete in.

    Reply
  2. Tomi Engdahl says:

    Learning to embrace conflict as a part of startup culture
    https://techcrunch.com/2017/12/17/learning-to-embrace-conflict-as-a-part-of-startup-culture/?utm_source=tcfbpage&sr_share=facebook

    A startup is a journey of questions with as yet unidentified answers. Most startups fail because they never find true enough answers to succeed. Startups succeed when the founders are focused on finding the truest answers to their most important problems.

    What is the best way to engineer a product that will delight customers? What is the most efficient channel to get that product into your customer’s’ hands? What is the most effective way to scale up that model to maximize the impact and commercial success of the business? Who are the right leaders to help achieve these goals?

    If the decisions were easy, someone would have made them already. The conflict exists because the answers aren’t obvious. It’s in the conflict that the right answers emerge. You have to lean into the conflict to win.

    Conflict Failure Modes

    Avoiding the Conflict
    Ego
    Strong Personalities vs. Wall Flowers
    Softening The Edges
    Revert to Mean

    How to Embrace Conflict
    It’s easy to say that a company should embrace conflict and far harder to do so successfully. Ultimately, engaging conflict is among the most significant cultural challenges for startups, but also among the most important.

    Reframe Conflict As The Search for Truth
    Call out Objectivity and Subjectivity
    Be Hard on Problems, Not People
    Debate, Don’t Fight
    Gauge Magnitude of Beliefs
    Consider Hierarchy & Roles

    At Some Point, The Debate Must End
    Truly convincing or being convinced of the best decision for the company is the optimal path to resolve a conflict, but it is not the only way. Sometimes a team has sincerely delved into the differences as much as possible and is running out of time to make a decision. In those cases, the company must find a way to pick a direction and move forward as one.

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  3. Tomi Engdahl says:

    The battle for consumers gets physical (instead of virtual)
    https://techcrunch.com/2018/01/25/the-battle-for-consumers-gets-physical-instead-of-virtual/?ncid=rss&utm_source=tcfbpage&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29&utm_content=FaceBook&sr_share=facebook

    The world’s largest taxi firm, Uber, is buying cars. The world’s most popular media company, Facebook, now commissions content. The world’s most valuable retailer is now Amazon, and has more than 350 stores. And the world’s largest hospitality provider, Airbnb, increasingly owns real estate. Things change.

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