Comments on: Sony wants to sell you an overpriced memory card ‘for premium sound’ | The Verge https://www.epanorama.net/blog/2015/02/21/sony-wants-to-sell-you-an-overpriced-memory-card-for-premium-sound-the-verge/ All about electronics and circuit design Sun, 19 Apr 2026 10:41:12 +0000 hourly 1 http://wordpress.org/?v=3.9.14 By: Tomi Engdahl https://www.epanorama.net/blog/2015/02/21/sony-wants-to-sell-you-an-overpriced-memory-card-for-premium-sound-the-verge/comment-page-1/#comment-1347119 Mon, 23 Feb 2015 10:51:41 +0000 http://www.epanorama.net/newepa/?p=30293#comment-1347119 HIFI scam of the year?

Sony to Offer ‘Premium Sound’ Memory Card
http://blogs.wsj.com/digits/2015/02/19/sony-to-offer-premium-sound-memory-card/?mg=blogs-wsj&url=http%253A%252F%252Fblogs.wsj.com%252Fdigits%252F2015%252F02%252F19%252Fsony-to-offer-premium-sound-memory-card

For audio freaks, the quest to reduce noise never ends, even if it means sometimes paying a high price for equipment–say, $1,000 for a one-meter audio cable.

Sony Corp. has been more than happy to try to cater to their passion for clean sound, offering a $1,200 Walkman and other high-resolution audio technology, including high-end headphones and wireless speakers.

Now comes a memory card engineered for sound quality. Beginning next month, the 64 gigabyte SR-64HXA micro SDXC memory card will be sold for around $160 in Japan, roughly five times the cost of a standard card with the same amount of storage. The SR-64HXA produces less electrical noise when reading data, the company says.

Will many people buy it? Even Sony doesn’t know.

]]>