Teens’ Experiences on TikTok, Instagram and Snapchat
Teens largely turn to TikTok, Instagram and Snapchat for fun and connection. But experiences around messaging, screen time and cyberbullying vary. And what teens say about how these sites impact their mental health

https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/

Social Media Powers Online’s Ad Market Dominance, and Meta Eats 70 Percent of That Pie
https://www.hollywoodreporter.com/business/business-news/meta-social-media-ad-revenue-70-percent-facebook-instagram-1236563625/

Facebook, Instagram, YouTube, and TikTok “capture over 90 percent of social media advertising revenues,” an Omdia analyst tells the StreamTV Europe gathering in Lisbon.

Online advertising is the driving force in the global advertising market, and “the online growth story is weighted towards social media​.” That was one of the many takeaways from a presentation by Maria Rua Aguete, head of media & entertainment at research and data firm Omdia, in a session entitled “Smarter Screen, Smarter Ads:​ The New Era of Advertising” at StreamTV Europe in Lisbon on Tuesday.

Total ad revenue will surpass $1.6 trillion by 2030​, unless the Iran war impacts the forecast, according to the firm’s projections. Online advertising will account for nearly $1.5 trillion of that, up from $935 billion in 2025, the expert shared. It will grow 13 percent in 2026 alone, compared to a 2 percent increase in traditional advertising.

The key growth engine is social, for which Omdia predicts a 19 percent gain this year, compared to a 9 percent increase in non-social online ads.

“Social over-indexes in terms of ad spend per hour,” the expert also highlighted on Tuesday. “And most of this spend is going to a very small number of players.” Indeed, the social ad revenue leadership board is topped by Facebook, followed by Instagram, YouTube and TikTok, a chart presented by Aguete showed. Other players include LinkedIn, Pinterest, Reddit and X.

But Facebook, Instagram, YouTube, and TikTok “capture over 90 percent of social media advertising revenues,” the Omdia analyst explained. And Meta alone, thanks to Facebook and Instagram, takes 70 percent of the total social ad pie, she shared, causing raised eyebrows in the room.

Social video advertising will be responsible for 40 percent of global TV and video revenue by 2030, according to Omdia’s projections. At the same time, “traditional broadcasters are losing TV/video revenue market share​,” Rua Aguete emphasized.

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Thanks for putting together such a thoughtful and realistic list of trends.

Iltalehti on alkanut veloittaa verkkosivuillaan kuukausimaksua evästeistä kieltäytymisestä.

Lehden sivuilla kerrotaan, että 1,99 euron kuukausimaksulla lukija välttää seurannan ja kohdennetun mainonnan. Uusi malli otettiin käyttöön tiistaina.

Tietoturva-asiantuntija Petteri Järvinen sanoo, ettei ole aiemmin kuullut kohdennuskiellosta Suomessa. Hänen mukaansa EU on kritisoinut tämänkaltaista mallia.

– Nähdäkseni [EU:n tietosuoja-asetuksessa] GDPR:ssä on periaate, että palvelu täytyy saada myös kieltäytymällä ja kieltäytymisen tulee olla yhtä lailla esillä kuin hyväksymisenkin. Siinä voi olla jotain joustoa, että ihan samanlaista palvelua ei tarvitse tarjota, Järvinen sanoo.

EU:n tietosuojaneuvosto sanoi viime vuonna antamassaan lausunnossa, että ”henkilötietoja ei voida pitää kaupattavana hyödykkeenä, ja suurten verkkoalustojen olisi pidettävä mielessä, että tietosuojaa koskevaa perusoikeutta ei saa muuntaa ominaisuudeksi, jonka käytöstä rekisteröityjen on maksettava”.