Finnish mobile game company Supercell has been on news lately with following kind of headlines: Supercell raises another round of funding at $130M on a valuation of $770M, sees revenues of $2.4M a day. The latest flow of news started when Forbes praises this Finnish game company in Is This The Fastest-Growing Game Company Ever? article. Supercell has only two titles in Apple Store (Clash of Clans and a Hay Day) but it grossed $100 million last year and $179 million in the first quarter of 2013 alone (making more money on mobile games than game giant EA).
CEO of Supercell Ilkka Paananen says the best way to make money in mobile gaming is to stop thinking about making money. Think about fun instead. Paananen says that companies that place revenue above fun (we’re talking to you, Zynga) will ultimately fail.
Their products are fun for end users, because every day 8.5 million people play Clash of Clans and Hay Day. The games are free, but the players can use real money to get benefits for playing (that’s where to money comes in to company). Players pay the game back with money, time or both. The games attract players because they’re simple to play and chock-full of immersive details.
Another Finnish mobile game company that has made it’s break-trough earlier was Rovio with their Angry Birds game. Also this game attract players because it is simple to play and chock-full of immersive details.
It seems that Finnish gaming industry is at the moment doing very well having two huge success story there. The success did not come overnight, there has been a long history in gaming industry in Finland. Recreation Innovation: The Development of Finnish Video Games and the Video Game Industry gives you view of the history of Finnish gaming industry. Now is the time for success.
The Finnish game industry by Tekes on Dec 03, 2012 slide tells that the Finnish game industry is a true success story and keeps growing rapidly. Titles like Angry Birds, Clash of Clans, Alan Wake and Trials have sold phenomenally and are constantly followed by new game companies and great products. The Finnish game industry points out why Finland is the place to be for the global game industry. The Finnish gaming industry has formed a member-based non-profit game industry organization Neogames to accelerate, coordinate, connect and support the development of the Finnish game cluster.
It i interesting to see what is happening in the Finnish game cluster in the future. I know quite many people who work or have worked on this business in Finland.