Something has gone terribly wrong with Finland – it has become an emblem of mobi | Pocket | PGbiz
There is no country as tightly bound to the mobile games industry as Finland, where the success of local champions has become a totemic part of national identity.
Nokia’s Snake mobile phone game had been an astonishing success in 1997.
Rovio’s Angry Birds took flight in early 2010.
In the summer of 2012, Supercell shocked the nascent mobile games industry by launching Hay Day and Clash of Clans. Just few months later start-up Fingersoft spun gold out of gravity-based rally game “Hill Climb Racing”.
Nokia hardware was passé – the future belonged to mobile content. Finland would be the global center of mobile gaming. And for years, the magic seemed real. By 2016, Finland had 250 games companies and the industry represented 0.5 per cent of the GDP.
Yet in the past two years, it has become clear something has gone awry. It seems that it’s the aging mobile games studios have been unable to inject new blood and discover novel consumer behaviours.


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