Friday Fun: Generic Brand Video

Are you tired of generic advertisments? Generic advertising and promotion is promotion of a particular commodity without reference to a specific producer, brand name, or manufacturer. Typically  commodity promotion programs use generic advertising to expand total demand for the commodity, thereby helping their own sales as well. Sometimes big international companies put out similar looking generic advertisements that just briefly in the end mentions company name.

Generic Brand Video is a journey through the semiotic landscape of marketing is beautiful, charming, insighting, brandful, burtational. This ‘Generic Brand Video’ Parody Is About Nothing And Everything And Is, Thus, Perfection. This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising. Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas:  Everything You Hate About Advertising in One Fake Video That’s Almost Too Real .

This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from Clever advertising.


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