Supercell’s Secret Sauce

Why this gaming company from Finland is making a lot of money.

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  1. Tomi Engdahl says:

    Each employee supercel has nearly 5 million worth

    Finnish mobile giant game Super Cell is still unimaginably strong shape. It increased its turnover last year to € 2.1 billion. The operating profit of EUR 845 million. The operating profit margin of 40 means that the company is hugely profitable.

    Hard figures do not come as a surprise

    In 2014, supercel net sales amounted to EUR 1.5 billion. Net sales now increased to 36 per cent from the previous year.

    Super Cell has four game market, 2012 published Clash of Clans and Hay Day Farm Game, published in March 2014 maritime strategy Boom Beach and only then week worldwide published in real-time combat game Tower Clash Royale.

    “If the game will be a good upgrade with players like, there is a new to buy and at the same time, we have to invest in marketing, the game starts to rise again,” Paananen commented.


  2. Tomi Engdahl says:

    Dean Takahashi / VentureBeat:
    With just 3 games, Supercell made $924M in profits on $2.3B in revenue in 2015

  3. Tomi Engdahl says:

    Should Electronic Arts Buy Supercell For $6 Billion?

    Bloomberg reported last week that SoftBank (OTCPK:SFTBY) is mulling the sale of its subsidiary, Supercell Oy, to some unidentified Chinese buyers. Bloomberg speculated that the deal could be worth more than $5 billion.


    Rumor has it that SoftBank is entertaining offers from Chinese firms interested in buying Supercell.

    Supercell is the developer and publisher of multibillion-dollar-earning mobile game, Clash of Clans.

    Supercell reported FY 2015 revenue of $2.3 billion and $924 million in net income.

    Mobile is the biggest growth catalyst for video games. Electronic Arts is not yet one of the top publishers of mobile games.

  4. Tomi Engdahl says:

    Wall Street Journal:
    Sources: China’s Tencent seeks majority stake in Clash of Clans maker Supercell, in early stage talks with SoftBank

    China’s Tencent Seeks to Buy Majority Stake in ‘Clash of Clans’ Maker Supercell
    Chinese Internet firm’s discussions with Japan’s SoftBank are still at early stage

    Internet company Tencent Holdings Ltd. of China is in talks with SoftBank Group Corp. to buy the Japanese telecommunications giant’s majority stake in Supercell Oy, the Finland-based maker of some of the world’s most popular mobile games, according to people briefed on the discussions.

  5. Tomi Engdahl says:

    WSJ: The Chinese giant to buy Supercell – the estimated price of EUR 7-8 billion

    Chinese technology giant Tencent to buy a gaming company Supercell from Japanese telecom operator SoftBank.

    According to Wall Street journal the price will be around 8 billion USD, which is around 7 billion Euros.


  6. Tomi Engdahl says:

    Tencent Agrees to Acquire ‘Clash of Clans’ Maker Supercell
    Chinese internet major will acquire majority stake in Finnish game maker from Japan’s SoftBank

    Tencent Holdings Ltd. has reached an agreement to buy Finnish mobile game maker Supercell Oy from SoftBank Group Corp., people familiar with the matter said, in a deal that could turn the Chinese internet giant into a global videogame powerhouse.

  7. Tomi Engdahl says:

    Supercell Paananen: Four Reasons solved the giant trade

    The gaming company supercel workers have one year to sell their shares. If all the employees would sell its share, Tencent ownership would rise to 84 per cent.

    Supercell game company majority of the shares will be acquired by the Chinese Tencent today unveiled the trafficking. Supercel of the shares transferred to Tencent now about 75 per cent. supercel on the basis of the transaction value is set to 10.2 billion dollars, or around EUR 9 billion.

    The acquisition, the Super Cell to maintain their independence as well as its headquarters in Finland. The company will continue to pay their taxes in Finland.

    Four Reasons solved it, that Supercell ended up being owned by Tencent.

    - Partner had to guarantee us full independence. Our policy is non-bureaucratic and based on small cells, that we did not want to change, Paananen said.

    - Tencent gives us a staggering growth opportunities in China, Paananen explained.

    - Each supercel employee-owner of the company. We wanted to give them the opportunity to sell their holdings, Paananen said.

    - The fourth reason is Finland. We are a global company, but we have roots in Finland. It is important that we keep our head office and pay taxes here in the future, Paananen said.



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