Sony wants to sell you an overpriced memory card ‘for premium sound’ | The Verge

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  1. Tomi Engdahl says:

    HIFI scam of the year?

    Sony to Offer ‘Premium Sound’ Memory Card

    For audio freaks, the quest to reduce noise never ends, even if it means sometimes paying a high price for equipment–say, $1,000 for a one-meter audio cable.

    Sony Corp. has been more than happy to try to cater to their passion for clean sound, offering a $1,200 Walkman and other high-resolution audio technology, including high-end headphones and wireless speakers.

    Now comes a memory card engineered for sound quality. Beginning next month, the 64 gigabyte SR-64HXA micro SDXC memory card will be sold for around $160 in Japan, roughly five times the cost of a standard card with the same amount of storage. The SR-64HXA produces less electrical noise when reading data, the company says.

    Will many people buy it? Even Sony doesn’t know.


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