Here are some key points from this long article:
Before the year 2014, there were many people using Google, Facebook, and Amazon. Today, there are still many people using services from those three tech giants (respectively, GOOG, FB, AMZN). However, the underlying dynamics of power on the Web have drastically changed.
Internet activity itself hasn’t slowed down. It maintains a steady growth. GOOG and FB now have direct influence over 70%+ of internet traffic. The relationship between media sites and the two tech giants is difficult.
Three internet companies have acquired massive influence on the Web. Tim Berners-Lee himself claims the Web is dying: the Web he wanted and the Web he got are no longer the same. After 2014, we started losing the benefits of the internet’s infrastructural and economical diversity.
GOOG, MSFT, FB, and AMZN are mimicking AAPL’s strategy of building brand loyalty around high-end devices. Through a process I call “Appleification”, they are (1) setting up walled gardens, (2) becoming hardware companies, and (3) marketing the design while designing for the market.
The Web and the internet have represented freedom: efficient and unsupervised exchange of information between people of all nations. In the Trinet, we will have even more vivid exchange of information between people, but we will sacrifice freedom.
The Web’s death will come as a gradual decay. The internet will survive longer than the Web will.