First sustainable Lego pieces to go on sale | Life and style | The Guardian

The first Lego pieces made from plant-based plastic sourced go on sale this year, the company has announced.

Production has begun on a range of Lego botanical elements or pieces such as leaves, bushes and trees, made entirely from polyethylene (made with ethanol extracted from sugar cane material). They will start appearing in Lego box sets with bricks and mini-figures later this year.

Lego bricks have been traditionally made with a strong, oil-based plastic known as acrylonitrile butadiene styrene (ABS) since 1963. Lego boasts of the durability of its bricks.

1 Comment

  1. Tomi Engdahl says:

    Lego says it done too much bricks

    Too much Lego bricks. This is a problem for parents of several small children. Now, it is also a problem for a company manufacturing bricks.

    The company reports that its sales and profits have fallen for the first time in 13 years. Lego spokesman says the company has too much bins in warehouses and shops.

    “In 2017, we did not get our new toys properly displayed in stores and the toy industry will live on new products,” says spokeswoman.

    The sales of the Danish toy manufacturer have fallen in Europe and North America and there are plenty of unsold old Lego stores.

    In September last year, Lego Group terminated 1,400 employees from all over the world. The company then announced that it needed a “new beginning”.

    Last year, the company’s net sales decreased by eight percent to approximately EUR 4.7 billion.

    “The year 2017 was challenging for us, and we are not happy with our financial performance,”

    Lego has increased its sales in new market areas, especially in Asia. China has a “strong potential” in China.

    Lego has also expanded into new business areas, such as movies.



Leave a Comment

Your email address will not be published. Required fields are marked *