TV technology trends and predictions for 2012

TV business is not booming anymore as it used to be. Last year TV makers lost more money than ever before. And things do not seem to be getting better in sales. U.S. Flat Panel TV Shipments to Decline for First Time Ever in 2012 article tells that demand for flat-screen televisions in the U.S. is expected to decline for the first time ever this year, and continue falling for at least the next three years, according to a new report from IHS iSuppi. The market research firm projected that shipments of flat-panel TVs to the American market will decrease 5 percent, or two million units, to 37.1 million units in 2012. Shipments are expected to continue decreasing until at least 2015. Sales in the U.S. of flat-panel TVs are now driven by consumers who are replacing their older flat-panel sets with new models.

HDTV predictions for CES — and 2012 article predicts that small and medium screen HDTV prices will stabilize. The days of price erosion in the under-40-inch category will end as market demand picks up and the world economy stabilizes. TV makers can no longer afford to lose a billion or more dollars a year. The larger screens will continue to get cheaper. HDTV predictions for CES — and 2012 article points to a recent survey (by NPD DisplaySearch): U.S. consumers prefer bigger screens to smaller Internet streaming or 3-D capable TVs. The article predicts that the industry will respond with many 70-inch and larger sets for 2012.

HDTV predictions for CES — and 2012 article expects that at least one major TV brand will pull the plug on the U.S. market in 2012, either with a complete exit, or by selling its name to a Chinese TV manufacturer. Hi-Tech Retailers with their large stores are struggling because of notoriously narrow profit margin and the fact that retail shops are becoming showrooms where people check the product they then buy on-line.


Electronics expected to drive China’s 2012 exports article tells that uppliers are looking to home and personal electronics, and other high-value products to spur orders in 2012. Companies will introduce more add-ons, intelligent models to attract orders. Makers of electrical home appliances will emphasize aesthetics, performance and value add-ons to attract business and prop up margins, which narrowed in 2011 due to climbing material and labor costs. As for TVs, LCD-based models will be at the center of exports in 2012. Outbound shipments of LED, large-screen and smart TVs will increase in the second half of the year. The under-performance is due partly to economic uncertainties in the US and the EU. The two continue to be the primary destinations of most China-made products, although alternative markets such as Latin America and the Asia-Pacific region are growing in terms of export share.

Also new companies are pushing to TV and consumer electronics business. IKEA moves into consumer electronics with China venture. Sweden’s IKEA, the world’s largest furniture maker, is set to enter the consumer electronics market with a line of furniture with integrated connected television and sound systems. The furniture aims to solve the challenge of living room clutter of cords and remote controls. Uppleva range of home entertainment systems integrate a flat-screen full HD TV, 2.1 sound, and a Blu-ray player. The products are developed in co-operation with China-based TCL Multimedia. Uppleva will only be available in a few European markets to start with, but the UK and North America should see it in 2013. Generally speaking things like this are miserable failures, but let’s see what this turns out. So now my furniture won’t just go out of style. It will literally become obsolete and have interoperability issues.


OLED displays are becoming more common. HDTV predictions for CES — and 2012 article points out that in 2012, LG and Samsung will introduce the revolutionary OLED HDTV technology in the 55-inch screen size. OLED can produce high-definition images that outperform the best LED LCDs and plasmas. The most significant improvement is in contrast and large viewing angle (especially when compared to every LCD and LED LCD). All three remaining plasma makers (LG, Panasonic and Samsung) will continue to support the format with more emphasis on the larger screen models and product improvements as OLED sets will be very expensive for the next couple of years.

HDBaseT connectivity technology will try to push to market It represents a digital home networking alternative to standards such as HDMI, radio frequency(RF), coaxial cable, composite video, S-Video, SCART, component video, D-Terminal, or VGA, presenting a feature set previously unavailable in the CE industry. HDBaseT’s ability to deliver up to 100W of power (over 100m, via a single LAN cable, without any additional power source) is actually very nicely aligned with trends in energy usage and demand. The power level is more than adequate for supporting today’s typical 40-inch LED TV, which requires 70W of power.

There is now a maximum permissible power limit calculated in relation to screen size, with an absolute maximum of 80W for any TV with screen size 50 inches or larger. It is expected that both LCD and LED TV monitors will soon be averaging approximately one watt of power consumption per inch of screen size. Regardless of screen size EnergyStar™ 6.0 is targeting a cap of 85 W for all screen sizes.

Innovations being employed to help meet current and future power consumption standards include LED backlighting. It which improves efficiency compared to CCFL backlights while also allowing thinner dimensions. There is currently a dramatic market shift toward LED backlighting that will see 10 times as many LED TVs built, compared to units with traditional CCFL backlights, by 2015. In addition, more efficient and simplified power supply designs are emerging.

3D TV is still hot. HDTV predictions for CES — and 2012 article expects that number of 3-D disc titles will grow, first-generation glassless 3-D will arrive and TVs with Full HD resolution with the passive 3-D.

Consumers are just gaining access to the 3D TVs when the next disaster is already on the way. Maybe the next revolution is Super Resolution HD-TV. Television technology is developing rapidly. We are entering post-full-HDTV resolution (1920×1080) era. Just few years ago full HD was considered the ultimate resolution that everybody were aiming to and was considered “enough”. No the trend seems to be that resolutions beyond full HD are becoming widely used. A number of the major TV makers will begin to offer large-screen TVs with resolutions four times that of HDTV: 3840 x 2160, otherwise known as 4K. Standard and high definition will be internally up-converted to 4K resolution. It is expected that there will be 4K HDTVs that include passive 3-D technology capable of displaying Full HD resolution with the passive 3-D.

New kind remote controls are coming. Look for remotes from a number of TV makers that will use voice, gestures, motion or other ways to better control the display device. LG has already announced its Magic Motion remote will incorporate voice control in select 2012 models. And of course, because of Siri on the iPhone 4S, expect the Apple iTV to take TV control functions where no set has gone before.

The connected TV will evolve. Top-selling brands are currently offering Internet-connected TVs with streaming and apps. Online video is overtaking physical sales article says that Americans are spending money on video streaming and downloaded film services, so much so that online sales there have overtaken physical ones. 2012 will be the first year that online films and streaming services will take in more money than sales of DVD and Blu-ray discs combined. There will be 3.4 billion legal and paid for movies watched in the US this year, around one million higher than hard copy sales. The year 2012 will be the final nail to the coffin on the old idea that consumers won’t accept premium content distribution over the Internet. Horror stories about so-called ‘piracy’ but they do not seem to be ringing true.


  1. Tomi Engdahl says:

    LG claims UK Ultra HD TV first
    Monster 84in telly makes Blighty high street debut

    LG has put its first 4K x 2K – aka Ultra HD – LED-backlit LCD TV into shops. Its 84in monster, the LM960V, will today be available to view in posh peoples’ shops Harrods and Peter Jones Sloane Square, part of the John Lewis group.

    Of course, how many punters – even well-off ones – will feel the need to fork out £22,500 for a big telly remains to be seen. LG’s choice of demo locations show this is clearly not a product for the rest up us

    And perhaps even the ultra-rich won’t be able to opt for an Ultra HD TV either: LG’s announcement makes no mention of availability for purchase, focusing instead on its appearance on “the British high street”.

    LG, we think, is more interested at this point in ensuring its monster monitor is “the first of its kind in the UK” than in actually selling any.

    Like the Sony, the LG Ultra HD TV can upscale HD content.

  2. Tomi Engdahl says:

    The world’s largest entertainment and media industry players belonging to Time Warner CEO Jeff Bewkes said Business Insider Ignition conference organized by the wish to see Apple television.

    He says that Apple has the tools to solve problems in the field of television: be able to develop a sensible way to visualize and navigate in the channel jungle


  3. Tomi Engdahl says:

    Mitsubishi seals the fate of rear-projection TVs, discontinues its last line

    According to a memo obtained by CEPro, Mitsubishi plans to discontinue its line of rear-projection televisions, marking the end of the affordable but clunky television technology from major manufacturers. The company bet it all on RPTVs last year

    other major manufacturers had already abandoned rear-projection technology in favor of LCD screens. Sony left the market in 2007 and Samsung released its last RPTV model in 2008.

  4. Tomi Engdahl says:

    Disney anoints Netflix as its exclusive distributor starting in 2016

    If you’re a Netflix subscriber and you have kids, you’re about to make those kids happier. Netflix and Disney just inked a new deal, making the former the exclusive American subscription TV service for “first-run live-action and animated feature films from The Walt Disney Studios.”

    This marks the first time that a major Hollywood studio decided to side with a digital distribution rather than a traditional TV provider. The deal is also a high-water mark for a company that some were speculating was ripe for takeover as recently as last month.

    “These movies, if you’ve got young kids—[now] you’ve got to have Netflix,”

    “Disney is really careful, really disciplined about the value of those deals,” Dan Cryan, an analyst with IHS, told Ars. “The fact that they have chosen to go with Netflix is interesting both in terms of how much money Netflix is prepared [to put] on the table and how much money Starz is not prepared to put on the table.”

  5. Tomi Engdahl says:

    Netflix and The Walt Disney Studios Announce Multi-Year Premium Pay TV Window Agreement in the United States

    Beginning with its 2016 theatrically released feature films, new Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Disneynature titles will be made available for Netflix members to watch instantly in the pay TV window on multiple platforms, including television, tablets, computers and mobile phones. Also included in the agreement are high-profile Disney direct-to-video new releases, which will be made available on Netflix starting in 2013.

  6. Tomi Engdahl says:

    2012: an epoch-defining year for home entertainment
    Analogue telly out, 4K Ultra HD in… and more besides

    2012 may have confounded Mayan predictions of global catastrophe, but it certainly proved an epochal year for home entertainment technology. The past 12 months have seen seismic changes to the living room landscape, with analogue TV finally running out of steam, the first sighting of a higher resolution future and a wholesale move to “smart” connectivity.

    2012 was also the year that the wheels fell off the Japanese consumer electronics bandwagon, in spectacular style. Huge corporations bellowed and collapsed like men in monster suits at the end of a Godzilla movie, terminally irradiated by falling global demand, a herculean Yen and strategic blunders. It has not been pretty.

    With a ¥765 billion (£5.8bn) annual net loss on the cards, Panasonic president Kazuhiro Tsuga conceded that his company was “a loser in consumer electronics”, despite releasing arguably the best television in its history

    Things look even worse for Sharp. Once the darling of the LCD business, the company now appears on the verge of extinction.

    OLED vs Ultra HD

    As we get to the end of 2012, you may quite rightly ask: whatever happened to OLED, the replacement technology for LCD and plasma? Despite being touted and flouted by both Samsung and LG, OLED TVs have manifestly failed to make it to market, and could yet be consigned to the TV technology reject bin, alongside Laser Rear Projection, SED and Crystal LED.

    The simple reason they haven’t appeared is because the panels are next to impossible to make.

    OLED will hopefully debut in 2013, but no more than 50,000 TVs are expected to dribble out. DisplaySearch predicts this may reach ten million by 2016, but with a constrained fab capacity, prices are likely to stay prohibitively high.

    TV sizes have been creeping up

    And with 4K x 2K Ultra HD emerging from the shadows, it seems things are set to get larger still.
    Expensive certainly, but 4K is a genuine evolution of the TV experience.

    The screen does a marvelous job of up-rezzing Blu-ray, and Sony even had a neat trick up its sleeve to compensate for the lack of native 4K content: a bundled 4K media player pre-loaded with movies, some of which you might actually want to watch.

    2012 has also been the year that Wi-Fi Hi-Fi finally became a mainstream proposition. Surprisingly, the driving force hasn’t been Apple with its AirPlay tech, but wireless audio pioneer Sonos.

    The DVR scene also deleted its doldrums during 2012, with a selection of nifty internet-connectable digital TV recorders, the best of which was YouView

    If there’s been a defining trait this year, it’s “smart” connectivity: TVs, Blu-ray players, AV receivers – if your latest toy doesn’t have an Ethernet port or Wi-Fi built in, then it’s most definitely of the wrong vintage. This trend has fuelled an IPTV gold rush, which has seen BBC iPlayer, Netflix, Lovefilm Instant and numerous other cloud-based services pouring into devices.

  7. Tomi Engdahl says:

    Antitrust: Commission fines producers of TV and computer monitor tubes € 1.47 billion for two decade-long cartels

    The European Commission has fined seven international groups of companies a total of € 1 470 515 000 for participating in either one or both of two distinct cartels in the sector of cathode ray tubes (“CRT”). For almost ten years, between 1996 and 2006, these companies fixed prices, shared markets, allocated customers between themselves and restricted their output. One cartel concerned colour picture tubes used for televisions and the other one colour display tubes used in computer monitors. The cartels operated worldwide.

    The infringements found by the Commission therefore cover the entire European Economic Area (EEA). Chunghwa, LG Electronics, Philips and Samsung SDI participated in both cartels, while Panasonic, Toshiba, MTPD (currently a Panasonic subsidiary) and Technicolor (formerly Thomson) participated only in the cartel for television tubes. Chunghwa received full immunity from fines under the Commission’s 2006 Leniency Notice for the two cartels, as it was the first to reveal their existence to the Commission.

    The two CRT cartels are among the most organised cartels that the Commission has investigated. For almost 10 years, the cartelists carried out the most harmful anti-competitive practices including price fixing, market sharing, customer allocation, capacity and output coordination and exchanges of commercial sensitive information.

    For instance, in a document found during the Commission’s inspections, a warning goes as follows: “Everybody is requested to keep it as secret as it would be serious damage if it is open to customers or European Commission”.

    “Please dispose the following document after reading it”.

  8. Tomi Engdahl says:

    Big tv screen, LED high-definition, but the picture even worse – what to do?

    Modern humans 32 in inches television appear to be low, and more and more chooses up to 50-inch LED TV, or even bigger. However, a negative surprise may be waiting at home, as the TV picture quality is poor, pixeled and imprecise.

    Electronics sellers hear the disappointed customers wondering on the brand new TV’s picture quality is miserable compared to he old television. This happens often if you are going to watch standard TV resolution channels instead of high definition material. There are not very much automatically visible HD channels in Finland.

    In today’s large, smart-tv-featured high-definition TVs are designed for full High Definition. Poor image quality of standard definition TV signal has a greater emphasis on big television because you see the limitations of the original signal limited resolution clearly on your screen.

    Satellite reception is increasing in countries like Germany and the UK.

    Finland antenna reception has always been popular due good coverage of TV signal. Now the situation has changed, however, as consumers buy larger televisions and they also want a high quality image, which has limited availability through antenna reception.


  9. Tomi Engdahl says:

    WSJ reports Apple has tested TV designs — don’t get too excited

    After CEO Tim Cook dropped a nugget about TV being an intense area of interest in interviews a few days ago (the exact same thing he said in May), now the Wall Street Journal is reporting rumors from suppliers that it has, for several years, tested designs in concert with companies like Sharp and Foxconn.

    Since this rumor will never die, and the hype will continue to flow when Apple and HDTV are mentioned in the same breath, we’ll spell it out for you one more time: no matter what they say or don’t say, Apple is — like nearly every other technology company — extremely interested in developing products for your living room. They were under Steve Jobs, they are with Tim Cook at the helm.

    Unfortunately, for reasons ranging from studio licensing agreements to DRM to a lack of access to pay-TV provider data/content, it’s very difficult to do with the level of polish and control of experience Apple would like.

    CBS executive Leslie Moonves explained on a conference call around this time last year why his company had declined to partner with Apple. Read those comments

  10. Tomi Engdahl says:

    CBS boss reveals why the company is ‘against joining Apple TV’ (or Hulu)

    While responding to analyst questions about why CBS isn’t on Hulu, Moonves mentioned the network did not join in “Apple TV” for the same reason: because it (like Hulu) was an advertiser split.

    As we’ve discussed at length on the podcast, any efforts to remake how the TV business works won’t get far without content, and so far CBS and its fellow studios have not been interested in playing ball. Why is that? According to Moonves, current deals (with cable and satellite, for example) are worth “hundreds and hundreds of millions” in guaranteed cash payments, and rather than seeking a share of advertising down the road, he thinks a “guaranteed revenue stream is a good way to go.”

    negotiating a new business model for home video may be even harder to crack than designing the perfect UI.

  11. Tomi Engdahl says:

    Was equipment installing planned to be a planned increasing revenue stream for telecom and cable TV operators?

    Amazon’s latest experiment: Installing your TV and other household items

    In another example of Amazon expanding its footprint in new ways, the online retail giant is now contracting with a Seattle area company to install TV mounts right in your home.

    Currently in beta mode and available only in the Seattle area, Amazon’s new TV mount service is priced at $275. It includes the mount itself and the labor costs for installation. All a customer needs is a flatscreen TV, and Amazon’s partner does the rest.

  12. Tomi Engdahl says:

    Apple Tests Designs for TV

    Sales of Apple’s current TV hardware, a $99 set-top box, are picking up but are still small. The company sold 1.3 million in the quarter that ended in September. The device allows users to access some Internet video on larger screens but doesn’t offer traditional channel lineups. Apple has struck deals with video providers such as Netflix Inc. and Hulu LLC to offer apps for the device.

  13. Tomi Engdahl says:

    Major TV manufacturers hit with $1.92bn fine for price-fixing
    European Commission imposes record-breaking punishment on TV makers

    A group of international TV manufacturers, including Philips, LG Electronics, Panasonic, and Samsung, has been hit with a record-breaking $1.92bn fine by the European Commission for price fixing.

    Specifically, the companies were charged with fixing prices for TV and computer monitor cathode-ray tubes over a 10-year-period. Each one controlled their production capacity in order to avoid price competition.

    Between 1996 and 2006, two groups composed of representatives from these companies operated separately, with one focused on the manipulation of TV-CRT prices, while the other adjusted the computer monitor-CRT market.

    “These cartels for cathode ray tubes are ‘textbook cartels’: they feature all the worst kinds of anticompetitive behavior that are strictly forbidden to companies doing business in Europe,” said EU Competition Commissioner Joaquin Almunia.

    “For almost 10 years, the cartelists carried out the most harmful anti-competitive practices, including price fixing, market sharing, customer allocation, capacity and output coordination and exchanges of commercial sensitive information”, the commission said.

  14. Tomi Engdahl says:

    Motorola Home manufactures set-top box type of device used a cable TV network.

    Google acquired the mobile phone manufacturer in the spring of Motorola’s mammoth 12.5 billion dollar deal. Now the web giant gets his investment back when the part of Motorola resold. It is quite understandable why Google sells the 2.35 billion dollar a slice.

    Google began looking for a buyer for this unit soon after the acquisition of Motorola. Now, Motorola Home unit has found a buyer, Arris Group company. The U.S. state of Georgia based company manufactures itself the cable TV network equipment.


  15. Tomi Engdahl says:

    Very slim television era begins when LG’s first model will go on sale.
    Presale will start immediately and deliveries are promised for February.

    55-inch television screen is only four millimeters thick. OLED technology has many benefits, but the price tag is initially very high.

    OLED displays are thinner, lighter, low power consumption and do not have backlight leakage problem.

    OLED widespread biggest obstacle is the price level, which is currently more than four times compared to traditional displays.


  16. Tomi Engdahl says:

    A Nielsen report showed that in fourth quarter 2011, the number of people paying for TV dropped 15 million or 1.5 percent, and the number of cable subscribers dropped by 2.9 million.[21]

    A 2012 Deloitte report said 9 percent of TV households dropped cable in 2011 and 11 percent planned to.[22] Sanford Bernstein estimates 400,000 dropped pay video services in second quarter 2012, up from 340,000 in 2011. One reason for the drop is college students going home for the summer, and the companies make up for the loss in other quarters. However, the number of new homes paying for TV is less than the total number of new homes.

    Although the number of subscribers usually increases in the third quarter, in 2012 only 30,000 added pay TV, according to the International Strategy & Investment Group. Cable lost 340,000 (with Time Warner accounting for 140,000 of that number) and satellite gained only 50,000; telephone companies added 320.


  17. Tomi Engdahl says:

    Forget the internet: Americans still glued to TV sets in 2012
    289 million screens glowing for days each month

    Americans are consuming more media on more kinds of devices than ever before, but plain old television still rules the roost, according to the latest statistics from market analytics firm the Nielsen Company.

    Nielsen first rose to public prominence in the 1950s as the company behind the Nielsen Ratings, which remain the leading measurement of TV viewership. Today, Nielsen compiles usage statistics for the internet and connected devices as well, but it seems the bulk of its audience sample still loves the boob tube the best.

    According to its latest report, 289 million Americans own at least one TV set, and most own more than one – many more, in fact.

    Nielsen found that only 278 million Americans were accessing the Internet during a sample period in September 2012, and of those, only 212 million did so using a computer, as opposed to a smartphone or some other device.

    The total population of the US is estimated at about 315 million people.

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  19. Tomi Engdahl says:

    Germany’s RTL pulls free-to-air channels off terrestrial TV
    It’s like ITV leaving Freeview

    Germany’s largest commercial broadcaster is getting out of broadcasting, on Earth at least, citing spiralling costs and an uncertain future as mobile phone operators grab all the good spectrum.

    Broadcasting on Germany’s terrestrial platform apparently costs “many times” what satellite transmissions do, and with satellite and cable so dominant, the terrestrial system accounts for less than 5 per cent of RTL’s viewers. But it’s uncertainty about the future that has pushed the company out as mobile operators keep pushing TV around, the firm says.

    Analogue TV has already been squeezed to make space for telephony, permitting the “digital-dividend” sell-off for 4G telephone networks

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    Obviously you’ve seen HDTV, DLP, LED, LCD, Plasma, Projection, and many other acronyms and descriptions that you may or may not understand. The manufacturers don’t just put these tags on their equipment to confuse you, there’s just a lot happening in the world of HDTV.

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