Here’s Mary Meeker’s essential 2018 Internet Trends report | TechCrunch
Legendary venture capitalist Mary Meeker has just released the 2018 version of her famous Internet Trends report (294 pages) and Techcrunch has published some highlights.


  1. Tomi Engdahl says:

    Internet adoption: As of 2018, half the world population, or about 3.6 billion people, will be on the internet.

    Mobile usage: U.S. adults clocking 5.9 hours per day in 2017

    Mobile ads: People are shifting their time to mobile faster than ad dollars are following, creating a $7 billion mobile ad opportunity,

    Tech investment: We’re at an all-time high for public and private investment in technology, while the top six public R&D + capex spenders are all technology companies.

    Ecommerce vs Brick & Mortar: Ecommerce growth quickens as now 13% of all retail purchases happen online

    Amazon: More people start product searches on Amazon than search engines now

    Subscription services: They’re seeing massive adoption

    Transportation: People are buying fewer cars, keeping them longer

  2. Tomi Engdahl says:

    20 takeaways from Meeker’s 294-slide Internet Trends report

    The End of Easy Web Growth
    Half of the world population, or 3.6 billion people, are now on the internet, thanks to falling prices for Android smartphones and a doubling of the total Wi-Fi networks since 2015. But the internet’s user growth rate is slowing, as we still need cheaper data plans and more education about why people need the web. As the internet approaches saturation, apps will see tougher growth because there are fewer fresh users to sign up.

    Addicted to Screens
    U.S. adults now spend 5.9 hours per day on digital media, up from 5.6 in 2016.

    New Mobile Mediums
    Big screens and fast connections are unlocking new types of mobile experiences

    Who Will Trade Privacy for Product Benefits
    In what I think is Meeker’s most interesting slide, she shows that 38 percent of Chinese citizens are willing to provide sensitive private information in exchange for product improvements, compared to just 25 percent of Americans.

    Privacy Scandals Trigger Deletion
    Users are taking the easy route of deleting apps that offend their privacy rather than clearing their browser cookies or digging into privacy policies.


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