There are a lot of people that are changing the world by building anything and everything. Arduino is enjoying success in the IoT wave because its easy to use, relatively inexpensive, and supported by a large ecosystem.
Intel’s decision to stop supporting its Arduino products, including Joule, Galileo, Edison and Arduino 101, has left a vacuum in the market.
Arduino’s website, arduino.cc, is visited by 30 million unique visitors per year and boosts about 23 million page views per month.
Arduino is very good for prototyping new ideas. Newer Arduino board with smaller form factors such as the Arduino MKR, Arduino Pro Mini and Arduino Nano, that are appropriate for taking a product to mid-level production levels. For most IoT devices, the performance of the 8-bit AVR and 32-bit Arm microcontrollers that power most Arduino boards is more than sufficient.
Many projects ultimately migrate off Arduino to other solutions — such as ASICs or custom boards — in order to get more performance or a better form factor.
Atmel Studio (now owned by Microchip) allow users to import their Arduino code base into a more powerful development environment.